Marathons and other racing events are increasingly offering participants a lot more than t-shirts and promotional goody bags. Now runners’ progress and race updates can be tracked via RFID and other technologies and then relayed to others online, by text messages, and even by voice messaging. The expenses of offering such things can mount, though. The article notes that the San Diego and Nashville marathons have dropped RFID and will experiment with GPS tracking of runners carrying their cell phones this year.
Marathons Meet High-Tech