InterActiveCorp bought ask.com and affiliated sites for nearly $2.5 billion two and a half years ago. They thought they could play hard against Google. Nope. Now they’re laying off forty employees and turning ask.com into a niche search engine aimed at married southern women looking for recipe and hobby information.
The decision to cater to married women primarily living in the southern and midwestern United States comes after Ask spent years trying to build a better all-purpose search engine than Google.
Meanwhile, Yahoo and Time-Warner are involved in talks to fend off Microsoft’s bid for Yahoo. The deal would have Yahoo acquire Time-Warner’s AOL division and Time-Warner would take a stake in Yahoo.